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Gerard Albaum INTERNATIONAL MARKETING AND EXPORT MANAGEMENT Wydawnictwo: Prentice Hall Rok wydania: 2002 Nr wydania: 4 ISBN: 0273655213 Język: angielski Ilość stron: 672 Rodzaj oprawy: miękka Status: używana Stan: DB

This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a "how to"  treatment of technical export details. This 4th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising.This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade.